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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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The Payment Methods Of The Four Social Segments
January 29, 2021
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Social Media Usage Varies Across The Customer Lifecycle
January 29, 2021
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Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You
Landscape: The Social Marketing Playbook
The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...
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Report The Future Of Omnichannel Advertising Must Be Customer Obsessed
November 8, 2019 | Joanna O'Connell, Susan BidelAdvertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...
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