Search Results

• Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

  Wednesday, April 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

  How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

• Webinar Test AI Better For Better Business Results

  Tuesday, March 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

  Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...

• Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

  Thursday, March 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...

• Report Gauge Your CRM Maturity

  Assessment: The CRM Playbook

  March 4, 2021 | Kate Leggett

  An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

  A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era

  March 1, 2021 | Liz Herbert

  Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance management (EPM) tools have historically...

• Report Define The Right Metrics For Tracking CRM Success

  Performance Management: The CRM Playbook

  March 1, 2021 | Kate Leggett

  Defining the right metrics to track success and prompt corrective action is a critical best practice for getting more value out of CRM initiatives. This report describes a five-step process for...

• Report The Business Impact Of Digital Experience Technology Is Profitable Growth

  Business Case: The Digital Experience Delivery Playbook

  March 1, 2021 | Ted Schadler

  Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology roadmap. First, assess...

• Report CRM Goes Vertical In The Age Of The Customer

  Landscape: The CRM Playbook

  February 25, 2021 | Kate Leggett

  Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

• Report Integrated Value Stream Management Benefits Business and Development Leaders

  Roadmap: The Agile Software Leadership Playbook

  February 24, 2021 | Margo Visitacion, Christopher Condo

  Business leaders see development as a black box and struggle to understand its costs and priorities. Meanwhile, development leaders are often left in the dark regarding business cases and feature...

• Report Mitigate CRM Risks With Sound Deployment Practices

  Processes: The CRM Playbook

  February 24, 2021 | Kate Leggett

  To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

• Report Now Tech: Continuous Automation And Testing Services Providers, Q1 2021

  Forrester's Overview Of 43 Continuous Automation And Testing (CAT) Services Providers

  February 23, 2021 | Diego Lo Giudice

  You can use continuous automation and testing (CAT) services to move from manual to continuous testing, build or augment your testing capabilities, and improve overall quality at speed. But to...

• Report Benchmark Against Best Practices To Optimize CRM Performance

  Benchmarks: The CRM Playbook

  February 23, 2021 | Kate Leggett

  To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM can't afford failed technology initiatives. We surveyed 160 business and tech...

• Report Transform Customer Processes And Systems To Improve Experiences

  Executive Overview: The CRM Playbook

  February 22, 2021 | Kate Leggett

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

• Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

  The 15 Providers That Matter Most And How They Stack Up

  February 22, 2021 | Nick Barber

  In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

• Report Vendors Battle For The Heart Of The Contact Center

  Landscape: The Contact Centers For Customer Service Playbook

  February 19, 2021 | Art Schoeller, Kate Leggett, Ian Jacobs

  The heart of the contact center comprises a set of complex, unintegrated technologies that firms must leverage to deliver quality service. But application development and delivery (AD&D) pros...

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  Webinar Emerging Technology Trends In Banking For 2021

  February 18, 2021 | Jost Hoppermann, Martha Bennett

  Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

• Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

  Intermediate Level: Technology Practices For Insights-Driven Businesses

  February 17, 2021 | Boris Evelson

  Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report CRM Success Hinges On Effective Change Management

  Continuous Improvement: The CRM Playbook

  February 12, 2021 | Kate Leggett

  There's too much at stake for your CRM initiative to fail. Failure results in underutilized investment and unmet business objectives that can put your revenue and profitability at stake. CRM...

• Report The Forrester Tech Tide™: Continuous Software Delivery, Q1 2021

  Tools And Technology: The Modern Application Delivery Playbook

  February 12, 2021 | Diego Lo Giudice, Christopher Condo

  Continuous software delivery (CSD) is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in CSD, companies are evaluating and adopting a range of...

• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

• Report Choose The Right CRM Solutions For Your Organization

  Tools And Technology: The CRM Playbook

  February 12, 2021 | Kate Leggett

  The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

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  Webinar The Three Megatrends For Customer Service In 2021

  February 10, 2021 | Kate Leggett

  This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

• Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

  Advanced Level: Technology Practices For Insights-Driven Businesses

  February 9, 2021 | Kjell Carlsson, PhD, Brandon Purcell, Mike Gualtieri

  Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

• Report The State Of Robotic Process Automation Maturity In Asia Pacific

  Buyer Analysis Reveals Trends In People, Process, Technology, And Governance

  February 1, 2021 | Leslie Joseph

  Firms in the Asia Pacific (APAC) region were not the first to the robotic process automation (RPA) party. However, they have been drivers for a recent and sustained surge of interest. To understand...