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The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Webinar Data Literacy: A Lifeline In Uncertain Waters

    June 8, 2020 | Jennifer Belissent, PhD

    The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

  • Report Build A Data Literacy Curriculum Of ACES

    Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy
    February 14, 2020 | Jennifer Belissent, PhD

    This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

  • Webinar Read The Writing On The Wall: Data Literacy Matters

    January 8, 2020 | Jennifer Belissent, PhD

    Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

  • Report The Best Of Times And The Worst Of Times For Segmentation

    Overthrow Traditional Customer Segmentation In The Personalization Revolution
    December 10, 2019 | Brandon Purcell

    Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

  • Report New Tech: Data Marketplaces, Q3 2019

    Forrester's Landscape Overview Of 21 Providers
    September 30, 2019 | Jennifer Belissent, PhD

    With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

  • Webinar Think You're Doing Data Sourcing Right? Think Again

    June 11, 2019 | Jennifer Belissent, PhD

    Decision makers know they need to be insights-driven to create differentiation and competitive advantage. They know their own internal data isn’t enough. In today's competitive environment,...

  • Report Forrester Infographic: AI Experiences A Reality Check

    Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

    AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

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