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The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Data Lets You Swim With Black Swans

    Vision: The Data Management Playbook
    April 19, 2021 | Michele Goetz

    Disruption didn't just happen in 2020, it accelerated. Technological, pandemic, economic, social, and national security challenges are forcing enterprises and governments to go back to the data for...

  • Report Chief Data Officers: Invest In Your Data Sharing Programs Now

    With B2B Data Sharing, Benefits Are Greater Than The Sum Of Its Parts
    March 11, 2021 | Jennifer Belissent, PhD

    Data sharing is on the rise: 35% of data and analytics decision-makers using external data sources share or exchange data with suppliers and partners. But it doesn't come easily for everyone. To...

  • Report Break Through Data Governance Fatigue

    A Framework For Effectiveness And Sustainability
    February 25, 2021 | Michele Goetz

    Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

  • Report Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

    Benchmarks: The Insights-Driven Business Playbook
    February 11, 2021 | James McCormick, Srividya Sridharan

    Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. This infographic uses...

  • Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

    January 5, 2021 | Jennifer Belissent, PhD

    In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Report Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook
    December 9, 2020 | Srividya Sridharan, Gene Leganza

    In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

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