Search Results

• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

• Report Three Ways Marketers Can Use Content Intelligence To Drive Business Outcomes

  Look To Generate Clear Business Value Through Assistance For Creators, Better Content Analysis, And More Effective Response Copy

  January 4, 2021 | Ryan Skinner

  Over the past five years, content intelligence — the use of AI and machine learning (ML) to uncover content's inherent qualities — has matured into a real driver of business value. Three major use...

• Report Opportunities And Risks Accompany The Use Of Employee Collaboration And Meeting Technology

  Video, Audio, And Chat Just Got More Complicated For Enterprises

  December 11, 2020 | Cheryl McKinnon, Art Schoeller, Heidi Shey

  Hundreds of millions of workers are on chats, video, and audio calls each day, with many working from home — this is the "new normal." Application development and delivery (AD&D) leaders and their...

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

• Report The Future Of Documents

  A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation

  December 9, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

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  Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

  December 1, 2020 | Nick Barber

  Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

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  Webinar Financial Services Firms: Leverage Cloud To Improve Your Adaptiveness

  November 10, 2020 | Meng Liu, Charlie Dai, Danny Mu

  Financial services (FS) firms in China and across the globe are accelerating cloud adoption to improve their technology adaptiveness and address challenging global political and economic...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

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  Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

  Protect And Preserve Born-Digital Information That Has Long-Term Value

  November 5, 2020 | Cheryl McKinnon

  Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...

• Report Develop Five Processes To Drive Ongoing ECM Program Success

  Processes: The Enterprise Content Management Playbook

  October 26, 2020 | Cheryl McKinnon

  Program governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management...

• Report Measure What Matters: Rethink Success Metrics When Adopting Modern Content Platforms

  Performance Management: The Enterprise Content Management Playbook

  October 6, 2020 | Cheryl McKinnon

  Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

• Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

  Strategic Plan: The Enterprise Content Management Playbook

  September 16, 2020 | Cheryl McKinnon

  Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...

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  Webinar Key Findings From The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2020

  September 16, 2020 | Boris Evelson

  Many valuable, actionable data-based insights are buried and hidden in petabytes of unstructured data: unstructured voice-of-the-customer and voice-of-the-employee data as well as unstructured data...

• Report Invest In Fresh Skills As ECM Shifts To Modern Content Platforms

  Organization: The Enterprise Content Management Playbook

  September 11, 2020 | Cheryl McKinnon

  As enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals...

• Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration

  Continuous Improvement: The Enterprise Content Management Playbook

  August 14, 2020 | Cheryl McKinnon

  Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...

• Report Applying The Forrester Wave™: Adobe Implementation Services, Q2 2020 To Asia Pacific

  Identify The Right Adobe Service Provider For Your Business

  July 31, 2020 | Xiaofeng Wang

  In June 2020, we published a Forrester Wave™ evaluation of Adobe implementation services. We used 24 criteria to evaluate 12 service providers globally. In this report, we compile the additional...

• Report Solve Your Top Content Challenges With Flexible, Modern Platforms

  Tools And Technology: The Enterprise Content Management Playbook

  July 31, 2020 | Cheryl McKinnon

  Enterprise content management (ECM) is not a single technology but a broad spectrum of document, process, and analytics services. The market has shifted to cloud-native, modern platforms fueled by...

• Report The Case Study Bonanza Of Adobe Implementations

  July 29, 2020 | Xiaofeng Wang, Ted Schadler

  Adobe is one of the most important digital experience platforms, but it doesn’t work out of the box. Any marketing, commerce, or experience pro will want to find the best implementation partner; it...

• Report The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

  Executive Overview: The Enterprise Content Management Playbook

  July 17, 2020 | Cheryl McKinnon

  Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

• Report The Chinese RPA Market Is Coming of Age

  Key Trends In Robotic Process Automation In China

  July 16, 2020 | Guannan Lu

  Robotic process automation (RPA) adoption by firms in China has gained significant momentum over the past 18 months. Product and service offerings are maturing, and the increasingly diverse market...

• Report Five Lessons Learned From The Forrester Wave™: Intranet Platforms, Q2 2020

  Start With The Build Versus Buy Decision — Then Stay Focused On The Employee Experience

  July 15, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals in 2020 are actively supporting their peers in communications, employee experience, and line-of-business roles to modernize and optimize...

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  Playbook The Enterprise Content Management Playbook For 2021

  The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

  Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

  Read more of the Executive Overview >

• Report Content Services Are Foundational For Employee And Customer Experiences: Look Ahead To 2025

  Vision: The Enterprise Content Management Playbook

  July 13, 2020 | Cheryl McKinnon

  Content services and modern content platforms dominate the enterprise content management (ECM) conversation. New vendors as well as veterans with next-generation architectures are winning deals...

• Report Assess Your Enterprise Content Management Maturity Level

  Assessment: The Enterprise Content Management Playbook

  July 10, 2020 | Cheryl McKinnon

  This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

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  Webinar Don't Kill Your Corporate Intranet, But Give It A Major Rethink

  Key Findings From The Forrester Wave™: Intranet Platforms, Q2 2020

  July 7, 2020 | Cheryl McKinnon

  Corporate intranets are the least-loved application that businesses provide to their employees. This needs to change. Employee communication and trusted access to corporate content are essential...