Search Results

• Report Agile Software Leadership Drives Customer-Obsessed Company Success

  Executive Overview: The Agile Software Leadership Playbook

  January 8, 2021 | Chris Gardner, Margo Visitacion

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

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  Playbook The Agile Software Leadership Playbook For 2021

  Agile Software Leadership Drives Customer-Obsessed Company Success

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

  Read more of the Executive Overview >

• Report Planning And Delivery Ecosystem: The Central Nervous System For Delivering Business Strategy

  Tools And Technology: The Agile Software Leadership Playbook

  December 22, 2020 | Margo Visitacion

  CRM and enterprise resource planning (ERP) are familiar enterprise systems of record for customer and financial transactions, respectively. However, there's no equivalent system that informs firms...

• Report Learn From — Don't Fear — The Tech Titans To Prepare For The Future Of Banking

  December 17, 2020 | Alyson Clarke

  The tech titans — Amazon, Apple, Facebook, and Google — have been dabbling in financial services for years, and they continue to push into many aspects of banking and payments. This report looks at...

• Report How To Reinvent Small Business Lending

  SMB Lending Transformation Requires A Reset Of Technology, Processes, And Culture

  December 10, 2020 | Zhi-Ying Barry

  COVID-19 is challenging how business lenders operate at every part of the lending value chain. To address these challenges, some lenders have begun to digitize parts of the origination and...

• Report Now Tech: Commerce Services, Q4 2020

  Forrester's Overview Of 35 Commerce Service Providers

  December 9, 2020 | Ted Schadler

  Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Report Chart Your Course To Marketing Measurement Maturity

  Roadmap: The Marketing Measurement And Insights Playbook

  December 1, 2020 | Tina Moffett, David Novitzky

  Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...

• Report Cloud Powers The Adaptive Enterprise

  Vision: The Cloud Computing Playbook

  November 30, 2020 | Dave Bartoletti

  Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

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  Webinar Accelerating Business Transformation With Strategic Partners

  Using The Forrester Wave™

  November 19, 2020 | Nigel Fenwick

  Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...

• Report Using The Right Metrics For The Subscription-Based Business Model

  The 10 Key Subscription Business Metrics To Track And Manage For Success

  November 3, 2020 | Dan Bieler

  The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys. But...

• Report Build Your Identity And Access Management Strategy

  Strategic Plan: The Identity And Access Management Playbook

  October 27, 2020 | Andras Cser, Sean Ryan

  Your identity and access management (IAM) strategy must establish and explain the business need and value of IAM to technology and business leaders. It must also describe the current state, define...

• Report Develop Five Processes To Drive Ongoing ECM Program Success

  Processes: The Enterprise Content Management Playbook

  October 26, 2020 | Cheryl McKinnon

  Program governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management...

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  Webinar Industry Lens: Tech Titans In Banking

  September 25, 2020 | Fiona Swerdlow, Alyson Clarke

  Join Forrester principal analyst Alyson Clarke for the second in our three-part "Industry Lens: Tech Titans" webinar series. Episode 2 focuses on how tech titans such as Apple, Google, and others...

• Report Best Practices For A Customer-Obsessed Tech Transformation In Government

  Drive Customer Centricity With An Adaptive Approach To Technology Management

  September 24, 2020 | Dan Bieler

  Technology transformation is a fundamental pillar for reforming the overall workings of government. Government priorities of more citizen engagement, improved government productivity, and higher...

• Report The State Of Open Banking In Japan

  Japanese Banks Need To Clarify Their Role In An Open Banking Future

  September 24, 2020 | Meng Liu

  Japan is adopting an organic approach to open banking. Although it's not mandatory, leading Japanese banks and financial technology (fintech) firms have started experimenting with APIs to build...

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  Webinar The Future Of Jobs In Europe

  September 21, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...

• Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

  Strategic Plan: The Enterprise Content Management Playbook

  September 16, 2020 | Cheryl McKinnon

  Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...

• Report Define Your CRM Plan

  Strategic Plan: The CRM Playbook

  August 28, 2020 | Kate Leggett

  To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...