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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives
Intermediate Level: Process Practices For Insights-Driven Businesses
December 23, 2020 | Jennifer Belissent, PhDEveryone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...
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Report Optimize Customer Experience With A Digital Intelligence Business Case
Business Case: The Digital Intelligence Playbook
Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...
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