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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

    January 5, 2021 | Jennifer Belissent, PhD

    In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 4, 2021 | Joe Cicman, Caleb Ewald

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Quantifying The Business Value Of SaaS DOP Investments

    Business Case: The Digital Operations Platforms Playbook
    December 30, 2020 | Liz Herbert, Adam Schlegel

    As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

  • Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    December 29, 2020 | Joe Cicman, Caleb Ewald

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

  • Report Digital Rewrites The Rules Of Business

    Vision: The Digital Business Playbook
    December 24, 2020 | Nigel Fenwick, Ted Schadler, Caleb Ewald

    The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Report Debunking Three Services Sourcing Myths

    How To Align Your Sourcing Strategies To The Future Of Services
    December 16, 2020 | Duncan Jones

    The old plan-build-run models of services are giving way to a new services paradigm where transformation is continuous and multidimensional. To derive competitive advantage from it, CIOs need...

  • Report The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook
    October 21, 2020 | Art Schoeller

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

  • Report Enhance EX With Zero Trust

    Business Case: The Zero Trust Security Playbook
    July 13, 2020 | Andrew Hewitt, David Holmes

    Forrester's Zero Trust (ZT) framework is the modern security architecture blueprint for enterprises. Fundamentally, ZT is about moving away from traditional perimeter-based security approaches and...

  • Report Machine Makers And Users Fight For Control Of Machine Data

    Clarify Data Flows Before Investing In Machine-As-A-Service Business Models
    July 7, 2020 | Paul Miller

    Connected machines generate a wealth of data — data that's valuable to machine makers optimizing their machines and to machine users optimizing their businesses. It may also be useful to third...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    June 19, 2020 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • Report When And How To Modernize Core Applications Using Low-Code Platforms

    Enterprises Are Extending The Value Of Low-Code Development
    June 10, 2020 | John Bratincevic, John Rymer

    Application development and delivery (AD&D) pros using low-code development platforms are starting to tackle large, complex mission-critical (core) applications. As they do, they're learning...

  • Report The Cloud CX Value Map

    Use The CX Value Map To Measure Cloud Success Across Your Organization
    June 3, 2020 | Dave Bartoletti, Will McKeon-White

    As enterprises expand their cloud usage, infrastructure and operations (I&O) professionals are increasingly cloud intermediaries and must become better "vendors" of services for their internal...

  • Report Accelerate Microservices Adoption Via Better Developer-Architect Collaboration

    Developers Say That They Benefit From Architecture Done Well
    April 15, 2020 | Randy Heffner

    Microservices show great promise for fostering business agility. The biggest challenge is skills, specifically those related to scaling microservice delivery across teams of mainstream developers....

  • Report The Benefits Of An Open Source Strategy

    Drive Ecosystem And Client Adoption, Extension, And Collaboration For Your Platform Services
    April 3, 2020 | James Staten, Christopher Condo

    Many enterprises struggle to acquire broad adoption of their technology systems, often because their customers see those systems as being proprietary and closed. When organizations leverage open...

  • Report Microservice Application Platforms Need A New Type Of Reference Architecture

    The Unique Needs Of Each Business Domain Call For Custom Cloud-Native Application Platforms
    March 6, 2020 | Randy Heffner

    In these early days for microservices, it's clear that they face a long road to maturity: Only 13% of microservices users say they have production-proven platforms. Enterprises need microservice...

  • Report Plan Your Microservice Application Platforms Using A New Structure For A New Era

    Java Is A Useful Point Of Contrast For Future Cloud-Native Application Platforms
    February 11, 2020 | Randy Heffner

    While enterprise developers increasingly adopt microservices, maturity will be a long time in coming. For mainstream developers to build high-end solutions with microservices, enterprises need...

  • Report Take The Wheel: Build Your Cloud Roadmap Now

    Roadmap: The Cloud Computing Playbook
    January 30, 2020 | Dave Bartoletti, Lauren Nelson

    Your customers demand more cloud-enabled experiences. Your business leaders want the latest cloud applications; your developers want new cloud-native tools to deliver software faster; and your tech...

  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

  • Report Optimize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    January 3, 2020 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

  • Report Goodbye Desktop Engineering, Hello Digital Experience Architect

    From Patches To Productivity: How Desktop Teams Will Evolve In 2020 To Meet The Needs Of The Modern Workforce
    December 18, 2019 | Andrew Hewitt

    Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they're...

  • Report Microsoft Is About To Shake Up Low-Code Platforms

    Determine Power Apps' Place In Your App Dev Strategy Now
    December 3, 2019 | Rob Koplowitz, John Rymer

    The low-code development market is red hot as enterprises seek new ways to build more software more quickly. About 100 vendors are jockeying for dominance, but a new sheriff just came to town....

  • Report Future-Proof Your Digital Business With Zero Trust Security

    October 4, 2019 | Jeff Pollard

    As CIOs develop hybrid cloud strategies to help their organization become fast, flexible, and innovative, it's the perfect time to migrate to a Zero Trust security architecture. Security and risk...

  • Report A Good Customer Experience Requires Workers To Be Digitally Enabled

    The Tools Workers Use To Serve Customers Must Be Factored Into Experience Design
    October 3, 2019 | TJ Keitt

    Business leaders often overlook a critical component of good customer experience (CX): properly enabled employees. As a result, businesses haphazardly deploy technology to their workforces with...

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