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• Report Now Tech: Cloud Security Gateways, Q1 2021

  Forrester's Overview Of 16 Cloud Security Gateway Providers

  January 26, 2021 | Andras Cser

  You can use cloud security gateway (CSG, also known as cloud access security broker or CASB) solutions to detect and protect against: 1) data loss, 2) excessive sensitive data access, and 3) use of...

• Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

  Vision: The CRM Playbook

  January 22, 2021 | Kate Leggett

  In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

• Report Research Overview: Cloud Technology And Services

  Tools And Technology: The Cloud Computing Playbook

  January 22, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

  Cloud offers technology leaders a fundamentally new approach to how the organization builds, deploys, and manages software and infrastructure. To help their organizations succeed, infrastructure...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

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  Playbook The Contact Centers For Customer Service Playbook For 2021

  Transform The Contact Center For Customer Service Excellence

  Customer service is at a tipping point. Customers contact enterprises more often and via more channels; they shift between channels seamlessly and even use multiple channels simultaneously....

  Read more of the Executive Overview >
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  Playbook The CRM Playbook For 2021

  Transform Customer Processes And Systems To Improve Experiences

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  Read more of the Executive Overview >

• Report Understanding The Cloud Service Provider Landscape

  Landscape: The Cloud Computing Playbook

  December 23, 2020 | Bill Martorelli, Liz Herbert

  With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

• Report The State Of Cloud In Malaysia

  Malaysian Firms Are Adopting Cloud On Multiple Fronts

  December 21, 2020 | Achim Granzen, Frederic Giron

  Malaysian firms see cloud computing as a key infrastructure priority for their organizations in 2021. Adoption drivers include cost-cutting, access to innovative services, and application and...

• Report The State Of Cloud In Japan

  Japanese Firms Need Help Refining Their Cloud Migration Plans

  December 17, 2020 | Achim Granzen, Frederic Giron

  Japan is a rapidly maturing market for cloud computing. Software-as-a-service (SaaS) has been successful over the past few years, and now more Japanese firms are considering cloud for their IT...

• Report The Market For Microsoft Business Applications Services Will Hit $10.3 Billion In 2023

  Implementation Service Providers Race To Build Solutions And Capabilities

  December 17, 2020 | Leslie Joseph

  Microsoft's portfolio of business applications in the cloud encompasses Dynamics 365 and Power Platform. These applications have seen significant growth, supported by a fast-growing but fragmented...

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  Webinar Digital Business Predictions 2021

  December 16, 2020 | Ted Schadler, Nigel Fenwick, Liz Herbert

  2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

• Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020

  Fourteen Technologies That Underpin Cloud Governance And Enablement

  December 15, 2020 | Tracy Woo, Andras Cser

  Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Report Cloud Powers The Adaptive Enterprise

  Vision: The Cloud Computing Playbook

  November 30, 2020 | Dave Bartoletti

  Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

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  Playbook The Digital Operations Platforms Playbook For 2021

  Drive Your Adaptive Enterprise With SaaS

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

  Read more of the Executive Overview >
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  Webinar Interpreting The Forrester Wave™ Evaluation Of Services Providers For Oracle SaaS Business Apps, Q4 2020

  November 11, 2020 | Amanda LeClair, Liz Herbert

  This year’s Forrester Wave evaluation of Oracle apps services providers focused on the 10 leading partners for Oracle’s software-as-a-service (SaaS) business apps. Join this webinar to...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

• Forum Data Strategy & Insights

  Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.

  October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

  Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

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  Webinar Applying The Forrester Wave™: Cloud Contact Center Vendors, Q3 2020

  September 15, 2020 | Art Schoeller

  Want an agile contact center? Then shift to contact-center-as-a-service (CCaaS) where more integrated software suites operated as a service allow for more rapid changes to customer experiences,...

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  Webinar Trim Tech Costs By Retiring, Replacing, Or Renegotiating Your SaaS App Portfolio

  September 15, 2020 | Duncan Jones, Ted Schadler

  You likely have hundreds of software-as-a-service (SaaS) apps, some critical and some just lying around. You can save money without compromising impact with a careful SaaS discovery, assessment,...

• Report Define Your CRM Plan

  Strategic Plan: The CRM Playbook

  August 28, 2020 | Kate Leggett

  To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

• Report Now Tech: Microsoft Business Applications Services, Q3 2020

  Forrester's Overview Of 39 Microsoft Business Applications Service Providers

  August 28, 2020 | Leslie Joseph

  You can use Microsoft Business Applications to enable digital business transformation, extend business functionality flexibly, and accelerate the cloud journey. Realizing these benefits is made...

• Report From People To Products: Services Firms Offer More Software Than You Think

  Business Process Accelerators Help Digitize Business Operations

  August 20, 2020 | Nigel Fenwick

  Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...