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• Report Gauge Your CRM Maturity

  Assessment: The CRM Playbook

  March 4, 2021 | Kate Leggett

  An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report Follow The Money: DOP Planning And Analytics Redefines Enterprise Performance Management

  A New Generation Of Solutions Harnesses AI, Modeling, And Visualization To Drive Growth In The Post-COVID-19 Era

  March 1, 2021 | Liz Herbert

  Future fit businesses need modern, adaptive, purpose-built planning and analytics applications that cut across the business. While enterprise performance management (EPM) tools have historically...

• Report Transform Customer Processes And Systems To Improve Experiences

  Executive Overview: The CRM Playbook

  February 22, 2021 | Kate Leggett

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

• Report Vendors Battle For The Heart Of The Contact Center

  Landscape: The Contact Centers For Customer Service Playbook

  February 19, 2021 | Art Schoeller, Kate Leggett, Ian Jacobs

  The heart of the contact center comprises a set of complex, unintegrated technologies that firms must leverage to deliver quality service. But application development and delivery (AD&D) pros...

• Report Choose The Right CRM Solutions For Your Organization

  Tools And Technology: The CRM Playbook

  February 12, 2021 | Kate Leggett

  The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

• Report Now Tech: Salesforce Consulting Partners, Q1 2021

  Forrester's Overview Of 37 Salesforce Consulting Partners Providers

  January 29, 2021 | Liz Herbert

  You can use Salesforce consulting partners to redesign your business using Salesforce technology, speed time-to-implement Salesforce products, and drive change related to Salesforce projects. But...

• Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue

  Vision: The CRM Playbook

  January 22, 2021 | Kate Leggett

  In the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Quantifying The Business Value Of SaaS DOP Investments

  Business Case: The Digital Operations Platforms Playbook

  December 30, 2020 | Liz Herbert, Adam Schlegel

  As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...

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  Playbook The Contact Centers For Customer Service Playbook For 2021

  Transform The Contact Center For Customer Service Excellence

  Customer service is at a tipping point. Customers contact enterprises more often and via more channels; they shift between channels seamlessly and even use multiple channels simultaneously....

  Read more of the Executive Overview >
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  Playbook The CRM Playbook For 2021

  Transform Customer Processes And Systems To Improve Experiences

  The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  Read more of the Executive Overview >

• Report The Market For Microsoft Business Applications Services Will Hit $10.3 Billion In 2025

  Implementation Service Providers Race To Build Solutions And Capabilities

  December 17, 2020 | Leslie Joseph

  Microsoft's portfolio of business applications in the cloud encompasses Dynamics 365 and Power Platform. These applications have seen significant growth, supported by a fast-growing but fragmented...

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  Playbook The Digital Operations Platforms Playbook For 2021

  Drive Your Adaptive Enterprise With SaaS

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

  Read more of the Executive Overview >
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  Webinar Interpreting The Forrester Wave™ Evaluation Of Services Providers For Oracle SaaS Business Apps, Q4 2020

  November 11, 2020 | Amanda LeClair, Liz Herbert

  This year’s Forrester Wave evaluation of Oracle apps services providers focused on the 10 leading partners for Oracle’s software-as-a-service (SaaS) business apps. Join this webinar to...

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  Webinar Applying The Forrester Wave™: Cloud Contact Center Vendors, Q3 2020

  September 15, 2020 | Art Schoeller

  Want an agile contact center? Then shift to contact-center-as-a-service (CCaaS) where more integrated software suites operated as a service allow for more rapid changes to customer experiences,...

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  Webinar Trim Tech Costs By Retiring, Replacing, Or Renegotiating Your SaaS App Portfolio

  September 15, 2020 | Duncan Jones, Ted Schadler

  You likely have hundreds of software-as-a-service (SaaS) apps, some critical and some just lying around. You can save money without compromising impact with a careful SaaS discovery, assessment,...

• Report Define Your CRM Plan

  Strategic Plan: The CRM Playbook

  August 28, 2020 | Kate Leggett

  To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

• Report Now Tech: Microsoft Business Applications Services, Q3 2020

  Forrester's Overview Of 39 Microsoft Business Applications Service Providers

  August 28, 2020 | Leslie Joseph

  You can use Microsoft Business Applications to enable digital business transformation, extend business functionality flexibly, and accelerate the cloud journey. Realizing these benefits is made...

• Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

  Vision: The Digital Operations Platforms Playbook

  July 23, 2020 | Liz Herbert, Duncan Jones, George Lawrie

  Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...

• Report On-Premises ERP: Should You Love It Or List It?

  Roadmap: The Digital Operations Platforms Playbook

  July 17, 2020 | Duncan Jones

  Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

• Report Five Lessons Learned From The Forrester Wave™: Intranet Platforms, Q2 2020

  Start With The Build Versus Buy Decision — Then Stay Focused On The Employee Experience

  July 15, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals in 2020 are actively supporting their peers in communications, employee experience, and line-of-business roles to modernize and optimize...

• Report Forrester Infographic: Digital Process Automation At Scale

  July 14, 2020 | Rob Koplowitz

  We based this infographic on key findings from Forrester's Q1 2020 Global Digital Process Automation Survey. Application development and delivery pros, use this infographic to identify common...

• Report Choose The Right Customer Service Solution For Your Business

  Tools And Technology: The Contact Centers For Customer Service Playbook

  July 9, 2020 | Ian Jacobs, Kate Leggett

  Delivering a differentiated customer experience (CX) requires the right technologies, processes, and organizational structures. Therefore, application development and delivery (AD&D) professionals...