Search Results

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  November 20, 2019 | Nick Barber

  In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

• Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

  Get The Most Out Of Trade Investment With Modern Syndicated Data

  July 11, 2019 | George Lawrie

  In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...