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  • Product Information Management (PIM)
  • Nick Barber

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The Enterprise Content Management Playbook For 2021

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

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  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up
    November 20, 2019 | Nick Barber

    In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

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