Search Results

• Report European Leaders Must Focus On Five Priorities In 2021

  Leaders Must Master Hybrid Customer And Employee Experiences As Europe Rolls Out The COVID-19 Vaccine

  April 7, 2021 | Enza Iannopollo, Joana de Quintanilha

  Against a backdrop of economic uncertainty, social unrest, and changing market dynamics, vaccines promise to move us into a future without COVID-19. But this won't happen overnight. European...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

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  Webinar Privacy Predictions 2021

  Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative

  November 12, 2020 | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

  With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

  October 22, 2020 | Sucharita Kodali, Anjali Lai

  The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era

  What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

  August 11, 2020 | Sucharita Kodali, Anjali Lai, Joe Stanhope

  It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....

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  Webinar Recapping The 2020 RSA Conference: Forrester’s Perspectives

  March 25, 2020 | Merritt Maxim, Chase Cunningham, Heidi Shey

  The RSA Conference is an important annual event to assess the global state of information security. As the world’s largest information security event, the RSA Conference provides a full week...

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  Webinar Balancing The Privacy-Personalization Paradox

  February 27, 2020 | Fatemeh Khatibloo

  Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

• Report The Top Security Technology Trends To Watch, 2019

  Eight Security And Risk Technologies Will Disrupt Security And Risk Practices

  August 1, 2019 | Amy DeMartine, Heidi Shey, Enza Iannopollo

  Analysts from Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives to uncover the top eight security technologies to...

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  Webinar Biometrics At The Crossroads: The Coming Privacy Versus Usability Battle

  July 16, 2019 | Merritt Maxim

  The last few years have seen a growth in interest in using biometric technologies (including facial, finger, and voice) to drive authentication experiences while improving customer experience. But...

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  Webinar Differentiating Capabilities Of Data Security Portfolio Vendors

  Using The Forrester Wave

  June 24, 2019 | Heidi Shey

  Major data security vendors and tech titans like Microsoft and Google have expanded their portfolio of capabilities to approach data security in a holistic and integrated fashion. This expansion...

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  Webinar Cloud Security Gateways — Key Trends And Vendor Landscape

  Using The Forrester Wave™

  June 12, 2019 | Andras Cser

  Cloud security gateways (CSGs) are a key component of protecting data both on-premises and in the cloud. This webinar looks at buyer behaviors and the vendor landscape of CSGs. Key...

• Report Quick Take: Australia's PayID Breach Demonstrates The Importance Of Customer Trust

  June 6, 2019 | Jinan Budge, Zhi-Ying Barry

  This week, a security breach involving the PayID service of Australia's New Payments Platform (NPP) came to light — an incident affecting tens of thousands of bank customers. Malicious actors used...

• Report Improve Open Banking Customer Authentication Experiences With Biometrics

  Improving Payment Security Must Not Sacrifice Customer Experience

  May 10, 2019 | Paul McKay

  The introduction of the second Payment Services Directive (PSD2) on January 13, 2018 revolutionized the European financial services industry. In 2019, financial services professionals will focus on...