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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Come Together (Right Now) To Deliver The Next Best Experience

    Vision: The Customer Analytics Playbook
    February 12, 2021 | Brandon Purcell

    We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...

  • Webinar Customer Insights Predictions 2021

    December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

    Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

  • Report The Best Of Times And The Worst Of Times For Segmentation

    Overthrow Traditional Customer Segmentation In The Personalization Revolution
    December 10, 2019 | Brandon Purcell

    Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

  • Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

    This Customer-Obsessed Metric Brightens The Path To Profitability
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

  • Report How To Calculate Customer Lifetime Value For Your Business

    Choose Your Own CLV Adventure From Four Different Approaches
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

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