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Charts & Figures
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Forrester's Experience-Led Marketing Assessment Spans Four Competencies
February 18, 2021
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Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
February 8, 2021
Search Results
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Report Assess The Strength Of Your Marketing And CX Alliance
Assessment: The Experience-Led Marketing Playbook
February 18, 2021 | Emily CollinsThe quest for customer engagement has left marketers with mountains of data, bloated martech stacks, and distraught customers. With trust, privacy, and choice now driving buying decisions,...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
The Eight Providers That Matter Most And How They Stack Up
In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...
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Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You
Landscape: The Social Marketing Playbook
The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...
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Report Create An Omnichannel Advertising Strategy Centered On Customer Experience
Executive Overview: The Omnichannel Advertising Playbook
January 22, 2021 | Joanna O'ConnellB2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Webinar Listen Up: Use Podcasts To Engage Customers And Reach New Audiences
For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before...
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Playbook The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Report Research Overview: Personalization
A Guide To Our Personalization-Related Research
December 11, 2020 | Rusty Warner, David NovitzkyB2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...
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Report Make Social Media Bigger Than Marketing
Executive Overview: The Social Marketing Playbook
November 25, 2020 | Jessica LiuB2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...
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Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
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Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020
Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...
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Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying
The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...
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Report How To Make Sense Of Martech Mayhem
A Reference Guide To Help Assemble Your Martech Ecosystem
October 19, 2020 | Rusty WarnerB2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...
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Webinar Sharpen Your Customer Acquisition By Learning From Fast-Growing DTC Startups
Direct-to-consumer (DTC) startups may still be small, but they’re grabbing much of the growth in sector after sector. Their acquisition practices provide a number of best practices for larger...
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Playbook The Enterprise Marketing Technology Playbook For 2021
Enable Moments-Based Marketing With Enterprise Martech
Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's martech strategy often miss the...
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Webinar How To Ask Customers To Share Data: A Guide To Zero-Party Data
August 26, 2020 | Stephanie LiuAll marketers want to deliver personalized content and experiences, but the reality is they often use stale or inaccurate data to make decisions about what customers want. Privacy regulations and...
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Report An Illustrated Guide To Collecting Zero-Party Data
Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes
August 20, 2020 | Stephanie LiuZero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...
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Report Define Your Social Media Maturity To Advance Your Social Marketing
Assessment: The Social Marketing Playbook
August 14, 2020 | Jessica LiuB2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...
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Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era
What B2C Businesses Need To Know To Survive And Thrive In The Next Decade
It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
July 28, 2020 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation
Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
July 22, 2020 | Ryan SkinnerSocial media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...
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Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy
Reference Models Provide A Common Language To Help Optimize Martech Investments
Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...
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Report Marketers' Options Improve As Social Marketing Technologies Converge
Tools And Technology: The Social Marketing Playbook
B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up with technology capabilities, adds to the...
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Report Now Tech: Social Listening Platforms, Q3 2020
Forrester's Overview Of 25 Social Listening Platform Providers
July 9, 2020 | Jessica LiuYou can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...
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Report Four Steps To Add Social Media To Your Marketing Strategy
Roadmap: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
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Webinar Marketing Innovation Requires A Moments-Based Ecosystem
June 3, 2020 | Rusty WarnerWhile customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...
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