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  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Engage Customers With Mobile Wallet Marketing

    What Global Players Can Learn From Asia's Digital Leaders
    April 17, 2017 | Xiaofeng Wang

    Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...

  • Report European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe
    April 8, 2014 | Michelle Beeson

    European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint...

  • Report Must-Have Features On Banks' Secure Websites

    Understanding Consumer Use And Best Practices Can Guide Providers Toward Online Banking Success
    November 5, 2013 | Peter Wannemacher

    For banks, getting their secure websites right is critical to business success. So how can digital teams at banks ensure their websites meet or exceed user expectations? Our data shows that some...

  • Survey North American Technographics® Healthcare Survey, Q1 2013 (US)

    February 1, 2013

    Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

  • Report Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets
    August 13, 2012 | Zia Daniell Wigder, Manish Bahl

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

  • Report Trends 2012: European Retail Banking eBusiness And Channel Strategy

    Put Digital Touchpoints At The Heart Of Your Multichannel Strategy
    April 25, 2012 | Benjamin Ensor, Auke Douwe Veenstra

    In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report European Online Retail: Adopt A Local Approach

    A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
    July 15, 2011 | Martin Gill

    Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

  • Report Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets
    January 11, 2011 | Zia Daniell Wigder

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

  • Report Technographics® Survey Highlight: North American Technographics® Financial Services Online Survey, Q3 2008

    January 5, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Financial Services Online Survey, Q3 2008.

  • Report Technographics Survey Highlights: European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2008

    October 8, 2008 | Christine E. Atwood

    This highlight deck summarizes the key findings from Forrester's European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2008.

  • Report Consumers Are Apathetic About Mobile Banking

    A Lack Of Urgency And Availability Of Other Channels Holds Back Adoption
    July 22, 2008 | Emmett Higdon

    Despite their bank or credit union imploring them to "bank anytime, anywhere," online bankers and bill payers are uninterested in the mobile banking pitch. And while Gen X and Gen Y are slightly...

  • Report Technographics® Survey Highlights: North American Retail Online Survey, Q1 2008

    June 25, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from the Q1 2008 Retail Online Survey. The survey covered consumers¿ personal financial situations; online spend for various retail product...

  • Report Connecting The Dots To Mobile Banking And Payments

    Leverage Connections To Online Banking To Speed Up Transition To Mobile Services
    April 7, 2008 | Emmett Higdon

    While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

  • Report Technographics® Survey Highlights: North American Financial Services Online Survey, Q3 2007

    December 5, 2007 | Jacqueline Anderson

    This highlight deck reviews the key findings from the Q3 2007 Financial Services Online Survey. This survey covered questions given to US adults around financial products and habits.

  • Report A Five-Step Action Plan To Help Banks Compete With Biller Sites For EBPP Users

    April 26, 2007 | Catherine Graeber

    Consumers who use biller sites for electronic bill pay and presentment (EBPP) do so because it's free and simple to use, and they can make their payment at the last minute. Why do they shy away...

  • Report Travel Sellers Should Adopt Alternative Payment Options

    PayPal And Bill Me Later Appeal To Travelers And Make Sense For Sellers
    February 20, 2007 | Henry H. Harteveldt

    As travel companies search for ways to grow their online bookings and their margins, many are considering alternative payment options like Bill Me Later and PayPal. Although habit and loyalty...

  • Report Identifying Big Spenders Across Online Businesses

    More Advanced Online Activities Correlate To Increased Online Spending
    February 2, 2007 | Carrie Johnson

    As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...

  • Report European Retailers Still Need To Offer Multiple Online Payment Methods

    January 2, 2007 | Reineke Reitsma

    In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to...