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• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report Case Study: ScottishPower Adapts To Customer Needs With RTIM

  April 5, 2018 | Rusty Warner, Arleen Chien

  This case study details how B2C marketers need to prioritize improved customer experiences when making enterprise marketing technology (EMT) investments. ScottishPower (SP) overhauled its EMT...

• Report Investment Companies All Talk Alike

  Investment Companies Fail To Produce Content That Gives Customers Reason To Believe Them

  March 8, 2018 | Ryan Skinner

  Investment firms are fighting for an estimated $30 trillion in new assets under management for individuals between 2015 and 2020. And new digital investment firms (so-called robo-advisors) join the...

• Report Introducing Forrester's Consumer Privacy Segmentation — EU

  January 25, 2018 | Enza Iannopollo, Gina Fleming

  In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

  ForecastView Document

  August 22, 2017 | Brandon Verblow

  In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

• Report Use Social Technographics® To Better Serve European Audiences

  Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience

  December 9, 2016 | Samantha Merlivat

  Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Forrester Data: Social Media Forecast, 2016 To 2021 (Europe), Q3 2016 Update

  ForecastView Spreadsheet

  September 15, 2016 | Shaurya Priya

  Ad spending on social media continues to grow at an impressive rate and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive format on mobile...

• Report Forrester Data: Social Media Forecast, 2016 To 2021 (Global)

  ForecastView Spreadsheet

  September 9, 2016 | Shaurya Priya

  Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile...

• Report Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

  ForecastView Spreadsheet

  April 22, 2016 | Vishal Varshney

  Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

• Report Forrester Research Social Media Forecast, 2016 To 2021 (Global)

  ForecastView Spreadsheet

  April 7, 2016 | Vishal Varshney

  Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

  The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

  February 9, 2016 | Samantha Merlivat

  B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their...

• Report The European Online Display And Social Media Advertising Forecast, 2015 To 2020

  Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

  December 9, 2015 | Samantha Merlivat

  European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over...

• Report Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

  ForecastView Spreadsheet

  October 14, 2015 | Michael O'Grady, Vishal Varshney

  We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth...

• Report German Consumers' Fragmented Path To Purchase

  Use Customer Life Cycle Marketing To Reach German Customers Throughout Their Path To Purchase

  July 23, 2015 | Samantha Merlivat

  Shoppers everywhere are following different paths to purchase now than they did ten years ago. With an abundance of information available at their fingertips, they search, assess, and compare...

• Report UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

  Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

  April 7, 2015 | Samantha Merlivat

  Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of...

• Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

  ForecastView Spreadsheet Q4 2014 Update

  February 13, 2015 | Jitender Miglani

  Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This forecast estimates...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

  ForecastView Spreadsheet

  October 8, 2014 | Michael O'Grady

  In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

• Report Western European Social Media Marketing Forecast, 2014 To 2019

  Anticipate A Steady, Albeit Slowing, Growth For European Social Marketing Spend

  September 5, 2014 | Samantha Merlivat

  Social media marketing spending in the European Union (EU) will continue to rise at a steady but slowing pace over the next five years as social platforms such as FB and Twitter adapt their...

• Report Build An Engagement Strategy For Europe's Social Snackers

  Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®

  August 6, 2014 | Ryan Skinner

  European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...