Skip to main content
12 results in Everything
 
Sort by:
Refine
  • Customer Experience Management
  • Alibaba

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    June 8, 2020 | Jennifer Belissent, PhD

    In our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...

  • Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

    How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China
    March 23, 2020 | Xiaofeng Wang, Danny Mu

    Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

Content Type

Apply

Filters

Industry

Methodology

Region

Analyst