Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Australian Consumer Tech Stack

  Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

  October 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The State Of Consumers And Technology: Benchmark 2013, China

  China Consumer Technographics®

  August 4, 2014 | Reineke Reitsma

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

  A Consumer Technographics® Report

  September 11, 2013 | Reineke Reitsma

  When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of...

• Report Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

  A Consumer Technographics® Report

  July 9, 2013 | Reineke Reitsma

  Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

• Report Emerging Markets Overview: Brazil

  A Global Consumer Technographics® Report

  May 28, 2013 | Reineke Reitsma

  By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report US Online Hispanics: A Demographic Overview

  North American Technographics®

  February 26, 2013 | Reineke Reitsma

  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

• Report Exploring The Social Technographics Ladder: Conversationalists

  North American Consumer Technographics®

  November 27, 2012 | Reineke Reitsma

  Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on...

• Report Profiling Chinese Luxury Goods Buyers

  A Technographics® Data Essentials Document

  October 10, 2012 | Reineke Reitsma

  Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

• Report Digital Moms: A Demographic Overview

  European Technographics®

  October 1, 2012 | Reineke Reitsma

  Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes to their...

• Report Exploring The Social Technographics® Ladder: Creators

  North American Consumer Technographics®

  September 18, 2012 | Reineke Reitsma

  Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

• Report Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

  Partnership With Jellyvision Lab Leads To An Engaging Training Module

  February 23, 2012 | Reineke Reitsma

  One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

• Report Digital Natives: A Demographic Overview

  North American Technographics®

  January 11, 2012 | Reineke Reitsma

  Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Report Consumers Reviews And Ratings: How Much Are They Worth?

  Forrester Technographics Digital Consumer Community Report, October 2011

  October 1, 2011 | Reineke Reitsma

  About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

• Report Digital Moms: A Demographic Overview

  North American Technographics®

  August 30, 2011 | Reineke Reitsma

  Moms (defined here as US online women ages 18 to 50 who are parents of a child younger than 18 living with them) are much like their non-mom counterparts when it comes to their basic demographics,...

• Report Case Study: Radboud Hospital Supports Young Cancer Patients With An Online Community

  AYA4 Community Helps Support A More Patient-Centered Experience

  June 20, 2011 | Elizabeth Boehm, Reineke Reitsma

  The Dutch Radboud Academic Medical Center recognized a need to strengthen its relationships and better meet the needs of its adolescent and young adult (AYA) oncology patients. Based on the results...

• Report A Market Insights Professional's Introduction To Competitive Strategy In The Age Of The Customer

  June 6, 2011 | Reineke Reitsma

  Disruption is coming — is your company ready? Organizations need to realize that their customers want things faster, better, cheaper, and with a higher degree of service, and technology makes it...

• Report Predictions 2011: What Will Happen In Market Research

  Major Changes Are In Store For The Market Research Profession

  December 17, 2010 | Reineke Reitsma

  Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

• Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

  September 9, 2010 | Reineke Reitsma

  In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...