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  Webinar Customer Insights Predictions 2021

  December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

  Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

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  Webinar Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy

  May 6, 2020 | Emily Collins, Brandon Purcell, Rusty Warner

  Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that”...

• Report The Best Of Times And The Worst Of Times For Segmentation

  Overthrow Traditional Customer Segmentation In The Personalization Revolution

  December 10, 2019 | Brandon Purcell

  Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

• Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

  This Customer-Obsessed Metric Brightens The Path To Profitability

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

• Report How To Calculate Customer Lifetime Value For Your Business

  Choose Your Own CLV Adventure From Four Different Approaches

  September 26, 2019 | Brandon Purcell, Allison Snow

  Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...

• Report Score Big With Fanalytics

  How Advanced Customer Analytics Drives Better Fan Engagement In Sports

  April 26, 2019 | Brandon Purcell, Emily Miller

  Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

• Report Come Together (Right Now) To Deliver The Next Best Experience

  Vision: The Customer Analytics Playbook

  April 3, 2019 | Brandon Purcell

  We're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...

• Report How Analytics Drives Customer Life-Cycle Management

  February 1, 2019 | Brandon Purcell

  With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...