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• Report Create An Omnichannel Advertising Strategy Centered On Customer Experience

  Executive Overview: The Omnichannel Advertising Playbook

  January 22, 2021 | Joanna O'Connell

  B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...

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  Playbook The Marketing Measurement And Insights Playbook For 2021

  Embrace A Unified Marketing Measurement Standard

  Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...

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• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

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  Playbook The Enterprise Marketing Technology Playbook For 2021

  Enable Moments-Based Marketing With Enterprise Martech

  Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's martech strategy often miss the...

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• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

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  Webinar Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

  April 23, 2020 | Joanna O'Connell, Jim Nail

  Advertising efforts born out of a disconnected multichannel approach are coming at the cost of business performance and consumer experience alike. Omnichannel advertising, however, is not a...

• Report Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

  Roadmap: The Omnichannel Advertising Playbook

  February 3, 2020 | Joanna O'Connell, Jim Nail

  B2C marketers have to graduate their advertising efforts from a disconnected multichannel approach to a holistically managed omnichannel one — to benefit business performance and consumer...

• Report Now Tech: Omnichannel Media Management, Q2 2019

  Forrester's Overview Of 24 Omnichannel Media Management Providers

  June 14, 2019 | Joanna O'Connell

  An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...