Search Results

• 

  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Report The Top Retail Technology Investments In 2020

  Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

  May 11, 2020 | Brendan Witcher

  In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

• 

  Webinar Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy

  May 6, 2020 | Emily Collins, Brandon Purcell, Rusty Warner

  Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that”...

• Report Top Retail Tech Trailblazers To Emulate In 2020

  Continuous Improvement: The Retail eCommerce Playbook

  March 3, 2020 | Brendan Witcher

  Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

• Report There's No Personalization Without Content Intelligence

  Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

  October 25, 2019 | Nick Barber, Brendan Witcher

  Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

• 

  Webinar Hot Or Not: The Top Retail Initiatives For 2019

  July 10, 2019 | Brendan Witcher, Claudia Tajima

  For brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...

• Report The Top Retail Technology Investments In 2019

  Retailers Must Distinguish Hot From Hype In Tech Investments

  July 9, 2019 | Brendan Witcher

  We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...