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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Determine If It's Time For You To Use Card-On-File Payment Tokens

    The Benefits And Drawbacks Of Using The Newest Evolution Of Payment Tokenization

    Card-on-file payment tokens (PTC) offer better lifecycle management than other types of payment tokens while still offering the fraud protection that merchants expect. It's most helpful for...

  • Report Demystifying The Latest Payment Token Type For Retailers, Brands, And Other Merchants

    The Use Cases For Payment Tokens Are Growing

    Merchants, familiarize yourselves with card-on-file payment tokens today. Card-on-file payment tokens — often called "network tokens" today — are the latest evolution of payment tokenization. They...

  • Report Forrester’s Brief Guide To Payment Tokens​

    May 14, 2021 | Lily Varon, Jacob Morgan

    There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely....

  • Report The 10 Core Competencies You Need To Be Future Fit

    April 6, 2021 | Brian Hopkins, Bobby Cameron, Patrick Carroll

    You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology...

  • Report Firms With Advanced Marketing Teams Grow Faster And Focus On People

    Landscape: The Experience-Led Marketing Playbook
    February 22, 2021 | Mary Pilecki

    Using data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights...

  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Level Up Your Cloud Strategy With Video Game Innovation

    Be A Fast Follower Of An Industry That Consistently Pioneers Change
    July 16, 2020 | Chris Gardner, Will McKeon-White

    The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The State Of Marketing Innovation Maturity, 2020

    Benchmarks: The Marketing Innovation Playbook
    February 4, 2020 | Mary Pilecki

    Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the...

  • Webinar The Case For An Open Sourcing Strategy

    December 16, 2019 | James Staten, Christopher Condo

    To drive up ecosystem, customer, and industry adoption and expansion of your digital transformation platforms and innovations, a key move by leading firms is to open source foundational aspects of...

  • Webinar Innovate At The Edge

    How Edge Computing Dramatically Empowers CX, EX, And Business Value Enhancements
    October 31, 2019 | Brian Hopkins, James Staten

    In this webinar, CIO analysts James Staten and Brian Hopkins help clients better understand what edge computing is; how it extends investments in the internet of things (IoT), cloud computing, and...