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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Make Social Media Bigger Than Marketing

    Executive Overview: The Social Marketing Playbook
    November 25, 2020 | Jessica Liu

    B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...

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