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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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The Principles Of The Customer-Obsessed Enterprise
April 24, 2019
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Leaders Drive Customer Obsession Through Their Actions
April 24, 2019
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Search Results
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...
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Report The 2020 Leader
You Can't Give What You Don't Have
April 24, 2019 | James McQuivey, PhDAchieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your...