Search Results

• Report How To Build Your Company's Customer Obsession Strategy

  Audit Your Current Ops Against Your Future Vision To Know What To Change

  January 31, 2020 | Shar VanBoskirk

  Most firms aren't yet customer obsessed, but that's not because they don't understand the concept. (We've been writing about it for 10+ years!) Leaders don't know how to operationalize customer...

• Report Regularly Rejuvenate Your Marketing Talent

  Advanced Level: Talent Practices For Marketing Innovation

  November 11, 2019 | Shar VanBoskirk, Brigitte Majewski

  When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create...

• Report Predictions 2020: CMO

  CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved

  October 28, 2019 | Keith Johnston, Shar VanBoskirk, Anjali Lai

  It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...

• Report The Marketing Talent Casting Call

  Intermediate Level: Talent Practices For Marketing Innovation

  September 24, 2019 | Shar VanBoskirk, Brigitte Majewski

  You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....

• Report Operating A Customer-Obsessed Enterprise

  Know What To Pivot At Your Firm

  September 12, 2019 | Shar VanBoskirk

  Eight years into the age of the customer, just 15% of enterprises are customer obsessed. Our research finds that executives agree with the idea of customer obsession — they just struggle to put it...

• Report Launch Your Marketing Talent Transformation

  Beginner Level: Talent Practices For Marketing Innovation

  August 20, 2019 | Shar VanBoskirk, Brigitte Majewski

  The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook,...

• Report The Customer Obsession Assessment

  Advance Your Entire Enterprise

  July 29, 2019 | Shar VanBoskirk

  The path to customer obsession doesn't get easier with time. But learning from other firms' progress can make it less rocky for you. This report harnesses the results of a 1,008-executive survey...

• Report The Model For Modern Marketing

  The Vision Report In The Marketing Innovation Playbook

  March 8, 2019 | Shar VanBoskirk

  Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal...