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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Five New Perspectives On Marketing Process
Beginner Level: Process Practices For The Marketing Innovation Playbook
Defined, documented, and repeatable marketing processes correlate with revenue growth. But most marketing teams don't have that level of process rigor. For various reasons — organizational...
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Report Stop Improving Your Marketing Processes: Start Disrupting
Advanced Level: Process Practices For The Marketing Innovation Playbook
Changing markets, shifting competitive conditions, and rapidly evolving customer demands inevitably create a point at which continually improving your existing customer engagement processes fails...