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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Focus Your In-House Agency Strategy To Expand Marketing's Influence
Own, Manage, And Share Digital Marketing Capabilities Across Your Organization
In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals...
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Report Predictions 2020: CMO
CMOs Must Establish A Span Of Control Before Their Purpose And The CMO Title Itself Are Dissolved
It's been 20 years since the digital era transformed the CMO role from a long-term brand-building growth captain to a quarter-disciplined and data-focused operator. This painful transition has...
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Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience
Infuse Your Brand's Essence Into Every Interaction
"When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...