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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Webinar Key Lessons To Perfect Your Sales Enablement Strategy
Based On The Forrester Wave™: Sales Content Solutions, Q3 2020
October 29, 2020 | Laura RamosAs marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...
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Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape
The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...