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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Report Chatbots And Virtual Assistants Can Help B2B Organizations Close The Digital Experience Gap
Automated Conversational Engagement Meets The Modern B2B Buyer's Need For Immediacy
December 11, 2020 | Steven CaseySocial distancing has fast-forwarded the B2B buyer journey into an almost exclusively digital adventure. With face-to-face meetings all but impossible, buyers are seeking experiences and content...