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• Report Now Tech: Warehouse Management Systems, Q1 2021

  Forrester's Overview Of 19 Warehouse Management Systems

  January 27, 2021 | George Lawrie

  For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

• Report The Retail E-Commerce Metrics That Matter

  Performance Management: The Retail E-Commerce Playbook

  January 25, 2021 | Sucharita Kodali

  To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

• Report The Forrester Tech Tide™: Contact Center Technologies For Customer Service, Q1 2021

  Twenty Technologies Underpin Customer Service

  January 19, 2021 | Kate Leggett, Ian Jacobs, Art Schoeller

  Customer service is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in customer service, companies are evaluating and adopting a...

• Report Now Tech: B2B Marketing Data Providers, Q1 2021

  Forrester's Overview Of 36 B2B Marketing Data Providers

  January 11, 2021 | Steven Casey

  You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these...

• Report Gauge Your B2B E-Commerce Digital Maturity

  Assessment: The B2B E-Commerce Playbook

  January 8, 2021 | Joe Cicman

  As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....

• Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020

  Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers

  December 23, 2020 | George Lawrie

  You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...

• Report Understanding The Cloud Service Provider Landscape

  Landscape: The Cloud Computing Playbook

  December 23, 2020 | Bill Martorelli, Liz Herbert

  With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

• Report Q&A: A Dozen Questions To Answer Before Taking Your Marketing Event Virtual

  December 21, 2020 | Laura Ramos

  Events are an important tactic B2B marketers use to attract and interact with prospects and customers. This report helps marketing leaders, demand generation, and event managers weigh the...

• Report Now Tech: Commerce Services, Q4 2020

  Forrester's Overview Of 35 Commerce Service Providers

  December 9, 2020 | Ted Schadler

  Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

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  Webinar B2B Sales Predictions 2021

  December 2, 2020 | Mary Shea, PhD, Laura Ramos, Jay McBain

  This is your chance to engage directly with the analysts who made our 2021 predictions for B2B Sales. During this conversation between our analysts — and with you — we dive into the...

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  Playbook The B2B eCommerce Playbook For 2021

  Make Your B2B Business A Digital Business

  New forms of digital customer engagement are transforming B2B businesses, forcing them to fundamentally rethink how they go to market — from the customers they target to the channels they sell...

  Read more of the Executive Overview >
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  Webinar B2B Marketing Predictions 2021

  A Conversation With The Analysts Who Made Them

  November 9, 2020 | Lori Wizdo, Laura Ramos, Steven Casey

  This is your chance to engage directly with the analysts who made our 2021 predictions for B2B marketing. During this conversation between our analysts — and with you — we dive...

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  Playbook The B2B Marketing Playbook For 2021

  A Guide To Surviving And Thriving In The B2B Marketing Renaissance

  Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

  Read more of the Executive Overview >
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  Webinar Key Lessons To Perfect Your Sales Enablement Strategy

  Based On The Forrester Wave™: Sales Content Solutions, Q3 2020

  October 29, 2020 | Laura Ramos

  As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

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  Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

  September 16, 2020 | Laura Ramos, Meredith Cain

  The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...

• Report Research Overview: Online Marketplaces

  A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

  August 17, 2020 | Allen Bonde, Caleb Ewald

  Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

• Report The Democratization Of B2B Sales

  Talent Wins Games, But Teamwork And Intelligence Win Championships

  August 3, 2020 | Mary Shea, PhD

  As pre-COVID and COVID-accelerated trends come together, industries, business models, and sales strategies will be disrupted. B2B sales leaders who seize the moment will abandon traditional seller...

• Report Forrester Infographic: The State Of Better And Best Practices In B2B Marketing

  Landscape: The B2B Marketing Playbook

  July 28, 2020 | Lori Wizdo, Meredith Cain

  Marketers at high-growth B2B companies demonstrate similar strategies and tactics that set them apart from their peers at companies with average or subpar performance. While there is no "paint by...

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  Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

  July 23, 2020 | Emily Pfeiffer, Joe Cicman

  Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...

• Report The 3D Connected Consumer In 2020

  The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

  July 22, 2020 | Julie Ask, Erin Sellers

  Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now...

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  Webinar Launch Your Drop-Ship Program To Accelerate Profitable Sales

  July 8, 2020 | Emily Pfeiffer

  Drop shipping provides unique benefits to both retailers and suppliers. Learn how to tune your tech to enable new sales or supply channels and avoid common pitfalls of drop-ship programs. Key...

• Report How To Partner With Early-Stage Martech Providers

  The Risks And Rewards Of Working With Emerging Vendors

  July 7, 2020 | Joe Stanhope, Sarah Dawson

  Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

• Report Microsegmentation Yields Contextual Customer Experiences That Convert

  Strategic Plan: The B2B Marketing Playbook

  June 30, 2020 | Lori Wizdo

  Segmentation is the bedrock of B2B marketing campaigns. Marketers use segmentation to partition their databases and plan interactions with key audiences. But B2B marketers must rethink segmentation...