Search Results

• Report Intelligent Creativity Energizes Marketing Productivity

  Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation

  March 1, 2021 | Jay Pattisall

  Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

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  Webinar AI And Automation Will Shape The Agency Of The Future

  December 10, 2020 | Jay Pattisall, J. P. Gownder

  Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

• Report The CEO's Guide To The Future Of Work

  Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done

  June 8, 2020 | James McQuivey, PhD, J. P. Gownder, David Johnson

  Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...

• Report The Future Of Work Starts Now

  Four Shocks Will Sort Out The Winners From The Losers In The 2020s

  April 14, 2020 | James McQuivey, PhD, J. P. Gownder, David Johnson

  The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...

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  Webinar The State Of Consumers And Technology

  Consumer Technographics® And Business Technographics®

  February 25, 2020 | Anjali Lai

  Take a pulse of technology attitudes and behaviors today, and you’ll see consumers lamenting the abundance of technology and idealizing digital detoxes. However, zoom out to observe how...

• Report Computer Vision Makes Contextual Marketing More Powerful

  CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create

  February 4, 2020 | Thomas Husson

  AI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...

• Report Build A Brand That's Ready For Voice

  The CMO's Guide To Voice Experience

  December 30, 2019 | Dipanjan Chatterjee

  As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over...

• Report The Future Of Marketing Insights

  Advanced Level: Insights Practices For Marketing Innovation

  December 24, 2019 | Tina Moffett

  Customer-obsessed companies use data and insights to alter business and marketing decisions. CMOs are taking this a step further by embracing data, knowledge, and organizational trends to elevate...

• Report AI Is A New Kind Of Creative Partner

  Data Promises To Enhance Creative Capability And Capacity

  December 20, 2019 | Thomas Husson

  Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media's measurability have driven the...

• Report The Employee Experience Bill Of Rights In The Era Of AI And Automation

  Guaranteeing Rights For Employees Ensures Relative Calm For Companies

  December 5, 2019 | J. P. Gownder, Samuel Stern

  The threat of automation and the consequent uncertainty of their long-term relevance have employees on edge. Rightfully so, as most companies haven't taken the necessary steps to reassure their...

• Report The State Of US Consumers And Technology, 2019

  Increasingly Intimate Technologies Spark The Next Mind Shift

  November 8, 2019 | Anjali Lai

  Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...

• Report Improve Your Future Fitness Fast

  Boost Your Curiosity, Agility, And Risk For Rapid Fitness Gains

  October 16, 2019 | James McQuivey, PhD

  Forrester Future Fit is a simple tool for determining whether you get a high, medium, or low score for your fitness for adapting to the future. Behind the overall score lie nine attributes that...

• Report Give Your Brand A Voice — Literally

  August 12, 2019 | Dipanjan Chatterjee

  Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

• Report Four Main Players Star In The Future Of Work

  The Multiplying Force Of Automation Can Make Them All Winners

  May 14, 2019 | James McQuivey, PhD, J. P. Gownder

  Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of...

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  Webinar Are You Fit For The Future? You Can't Shape The Future With Tools You Don't Have

  April 23, 2019 | James McQuivey, PhD

  The future is coming, full of AI, robotics, and machine intelligence. Some are readier than others to partner with intelligent machines and shape our shared future, and they will have such a...

• Report Introducing Forrester Future Fit

  Are You Fit Enough To Share In A World Of Intelligent Technologies?

  April 1, 2019 | James McQuivey, PhD

  The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future,...