Search Results

• Webinar The State of Chat In Retail: The Current And Future States

  Tuesday, February 23, 2021, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Julie Ask, Nicole Murgia, Hailey Colin

  Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 114 top brands,...

• Webinar Emerging Technology Trends In Banking For 2021

  Thursday, February 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann, Martha Bennett

  Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

• Webinar The State Of SMB Banking, 2021

  Thursday, February 11, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Aurelie L'Hostis

  Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...

• Webinar The Three Megatrends For Customer Service In 2021

  Wednesday, February 10, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Kate Leggett

  This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

• Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

  Wednesday, February 10, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Martha Bennett

  This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...

• Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

  Tuesday, February 9, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

  Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

• Webinar Consumer Outlook On 2021

  Thursday, February 4, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai, Martin Gill

  2020 will be remembered as a transformational year in world history; now, the decisions, actions, and innovations that occur in 2021 will set the trajectory for pandemic recovery and rebound that...

• Webinar How To Secure And Govern Non-Human Identities

  Wednesday, February 3, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sean Ryan

  Do you know how many software bots, physical robots, or internet of things (IoT) devices are connected to your network? How many of these devices store or interact with critical data? Such...

• Webinar Holiday 2020 Recap: Insights And Lessons

  Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

  Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

• Webinar European Tech Market Outlook For 2020 And 2021

  Modest Recoveries In 2021 After 2020 Pandemic Recessions

  Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'Grady

  This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...

• Webinar Case Study: Singapore's Journey To Deploying Responsible AI

  Thursday, January 28, 2021, 3:30 a.m.-4:10 a.m. Eastern time (08:30-09:10 GMT) | Achim Granzen

  On the heels of personal data protection acts, leading governments like Singapore’s are now turning their attention to how data is being used to generate insights and automate processes with...

• Webinar Forrester's 2020 Review Of European And UK Banks' Mobile Apps

  Insights, Best Practices, And Lessons Learned

  Tuesday, January 26, 2021, 5:00 a.m.-6:00 a.m. Eastern time (10:00-11:00 GMT) | Karine Cardona-Smits, Luis Deya

  For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different...

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report US Online Grocery Snapshot: Q1 2021

  IRI Data Shows How The Pandemic Has Shaped Online Grocery

  January 20, 2021 | Sucharita Kodali

  Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

• Report Forrester Infographic: Conversational AI Raised Efficacy But Not CX During The Pandemic In Asia

  January 20, 2021 | Vasupradha Srinivasan

  Most organizations see value in service automation, especially when managing a crisis. Many have also made significant investments in service automation as a way to improve efficiency and customer...

• Report Use Popular Third-Party Messaging Platforms For Customer Service

  How To Borrow Moments To Serve Your Customers Where They Already Are

  January 20, 2021 | Julie Ask, Ian Jacobs

  Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

• Blog What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

  January 19, 2021

  In a recent Forrester survey, 62% of B2B buyers said they can now develop selection criteria or finalize a vendor list solely on the basis of digital content. Even the best sales reps cannot win a...

• Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

  Vision: The Data Security And Privacy Playbook

  January 19, 2021 | Enza Iannopollo, Heidi Shey

  From data breaches that corrupt business performance and reputation, to privacy violations that hurt consumers, to unwarranted workplace surveillance that diminishes employee trust and experience,...

• Report Customer Service Shines Through The Crisis

  How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences

  January 19, 2021 | Amit Bhatia, Vasupradha Srinivasan

  As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...

• Report A Strategic Guide For Controlling And Securing Your Data

  Forrester's Data Security Control Framework

  January 19, 2021 | Heidi Shey

  In organizations that are complex or that have huge amounts of data, security, risk, and privacy pros often don't know where to start. A Zero Trust approach where data security is a key pillar is...

• Report The Forrester Tech Tide™: Contact Center Technologies For Customer Service, Q1 2021

  Twenty Technologies Underpin Customer Service

  January 19, 2021 | Kate Leggett, Ian Jacobs, Art Schoeller

  Customer service is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in customer service, companies are evaluating and adopting a...

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Blog Customer Service Technologies Are Variably Effective: Know Your Options

  January 19, 2021 | Kate Leggett

  During the pandemic, devastated customers reached out to customer service organizations to seek advice or support. In doing so, customer service became the lifeline for these customers. This...

• Blog Four Key Takeaways For Brands From CES 2021

  January 19, 2021 | Dipanjan Chatterjee

  Customers don’t buy technology. They don’t even buy products. They buy into the promise of a brand and then measure its delivery through outcomes. How do you squeeze 60 football fields...

• Blog Insights From Forrester’s US Retail Recovery Heat Map, January 2021

  January 19, 2021 | Sucharita Kodali

  Over the last 10 months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic...