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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Report Customer Experience Trends In China, 2020
How COVID-19 Affects Customer Expectations In China
April 21, 2020 | Meng LiuChinese enterprises in general and digital businesses in particular have been innovating and raising the bar for customer experience (CX) both within and beyond the country, including during the...
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