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  • Customer Centricity
  • Rick Parrish
  • Customer-obsessed operating model

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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Operating A Customer-Obsessed Enterprise

    Know What To Pivot At Your Firm
    May 26, 2021 | Rick Parrish

    To operate in customer-obsessed ways, leaders must align six interrelated, enterprisewide levers of operations to their strategies for customer obsession: culture, structure, people, process,...

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