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The Data Management Playbook For 2021

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report The Forrester Wave™: Robotic Process Automation, Q1 2021

    The 14 Providers That Matter Most And How They Stack Up
    March 15, 2021 | Bernhard Schaffrik

    In our 25-criterion evaluation of robotic process automation (RPA) providers, we identified the 14 most significant ones — Automation Anywhere, Blue Prism, Cyclone Robotics, Datamatics, EdgeVerve,...

  • Report Geopolitical Disruption Demands Local Trust

    CMOs At Global Brands Must Pivot To Truly Multilocal Operations
    February 11, 2021 | Thomas Husson

    Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report DataOps For The Intelligent Edge Of Business

    Go Beyond Traditional Data Management And Governance
    December 3, 2020 | Michele Goetz

    The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

    Outside-In Customer Insights Future-Proof Your Marketing Strategy
    July 30, 2020 | Fatemeh Khatibloo, James Staten

    CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

  • Report Q&A: Scale AI With Automated Machine Learning

    Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML
    March 18, 2020 | Kjell Carlsson, PhD

    There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report The Forrester Tech Tide™: Intelligent Automation, Q1 2020

    Nineteen Technologies Underpin Intelligent Automation
    January 8, 2020 | Craig Le Clair

    Automation is increasingly critical to every organization's ability to win, serve, and retain its customers. To accelerate their performance in automation, companies are evaluating and adopting a...

  • Report How To Manage Brexit's Impact: CISO Edition

    Focus On Data Protection, Staffing, And Regulatory Alignment
    December 12, 2019 | Paul McKay, Enza Iannopollo

    While the recent UK general election has provided certainty that the first stage of Brexit will happen on January 31, the certainty only persists until the end of 2020. It's still possible that a...

  • Report Predictions 2020: Artificial Intelligence

    It's Time To Turn The Artificial Into Reality (Checks)

    The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...

  • Report Forrester Infographic: AI Experiences A Reality Check

    Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

    AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

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