Search Results

• Report Three Ways Marketers Can Use Content Intelligence To Drive Business Outcomes

  Look To Generate Clear Business Value Through Assistance For Creators, Better Content Analysis, And More Effective Response Copy

  January 4, 2021 | Ryan Skinner

  Over the past five years, content intelligence — the use of AI and machine learning (ML) to uncover content's inherent qualities — has matured into a real driver of business value. Three major use...

• Report The Future Of Documents

  A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation

  December 9, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

• Report Now Tech: Contract Lifecycle Management Software, Q3 2020

  Forrester's Overview Of 39 CLM Vendors

  July 22, 2020 | Andrew Bartels

  Companies use contract lifecycle management (CLM) software to consolidate and understand existing contracts, create and negotiate new contracts, and link contracts to other related applications....

• Report The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

  Executive Overview: The Enterprise Content Management Playbook

  July 17, 2020 | Cheryl McKinnon

  Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• 

  Webinar There's No Personalization Without Understanding Your Content

  March 17, 2020 | Nick Barber

  Customers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...

• Report Use A Content Strategy Template To Ensure Content Serves Both The Business And Customer

  Businesses Need To Cultivate Clear And Standardized Approaches To Why And How They Make Content

  March 16, 2020 | Ryan Skinner

  This research began with the hypothesis that top-down content strategy, decided centrally, is a dead end. But our analysis reveals that content strategy from the bottom-up doesn't work either....

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report AI Is A New Kind Of Creative Partner

  Data Promises To Enhance Creative Capability And Capacity

  December 20, 2019 | Thomas Husson

  Brands and agencies have always placed creativity at the heart of advertising. But as digital channels proliferate, the cost, complexity, and demand for media's measurability have driven the...

• Report There's No Personalization Without Content Intelligence

  Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

  October 25, 2019 | Nick Barber, Brendan Witcher

  Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

• Report The Forrester Tech Tide™: AI, Automation, And Robotics For Customers And Employees, Q2 2019

  18 Technologies Underpin Customer And Employee Engagement

  May 16, 2019 | J. P. Gownder, Brandon Purcell

  Customers want better experiences, and employees want to feel more empowered in their jobs. There are very few technologies that can play a significant role in both customer and employee engagement...