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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Webinar There's No Personalization Without Understanding Your Content
March 17, 2020 | Nick BarberCustomers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...
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Report The Agile CMS Cookbook: Tales From The Test Kitchen
Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
February 7, 2020 | Nick Barber, Mark GrannanAgile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....
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Report There's No Personalization Without Content Intelligence
Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too
Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...