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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Webinar B2C Marketing Predictions 2021
The Five Predictions B2C Marketers Must Have On Their Radar For 2021
November 2, 2020 | Stephanie Liu, David Novitzky2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...
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Report CMO Priorities In Light Of The Pandemic Crisis
What To Do Now, In Early 2021, And By Year-End 2021
With so much uncertainty at present, CMOs don’t know how to balance cost-saving measures with the innovation needed to help their firms recover well. This presentation explains near-term,...
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Webinar The Future Of DMPs In A Cookieless World
April 9, 2020 | Tina MoffettData management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...
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Webinar The Forrester Wave™: Data Management Platforms, Q2 2019
July 16, 2019 | Tina MoffettThis webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors. Key takeaways: Learn about...
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