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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework
July 9, 2020 | Cinny LittleYour work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...