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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
Charts & Figures
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Comparing Cashierless Checkout Tech Categories
January 7, 2021
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Merchants Must Align Their Tech To Their New Dual Cores
January 5, 2021
Search Results
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Report Grocers And C-Stores: Check Out Cashierless Technology Decision Points And Benefits
January 7, 2021 | Scott ComptonThis research helps retail store operations and digital transformation executives evaluate the choices related to cashierless checkout technology, including scan by customer, smart carts, and...
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Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE
Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive
January 5, 2021 | Emily PfeifferCommerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....
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Report The Five Key Success Factors Of Every Digital Business
Strategic Plan: The Retail E-Commerce Playbook
January 4, 2021 | Sucharita KodaliSuccessful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...
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Report Betting On Bots For Grocery E-Commerce
What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce
December 28, 2020 | Scott ComptonGrocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...
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Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020
Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
December 23, 2020 | George LawrieYou can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...
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Report The State Of The US Grocery Shopper — COVID-19
US Grocery Shopper Behaviors In The New Normal
Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...
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Report US Grocery: Digital Best Practices
As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase...
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Report New Tech: Deferred Payment Providers, Q4 2020
Forrester's Landscape Overview Of 29 Providers
December 11, 2020 | Lily VaronDeferred payment solutions — a broad category covering installments; "buy now, pay later"; "pay in four"; point-of-sale financing; and alternative lending — promise merchants a boost in conversion...
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Forum Technology & Innovation Global
Adapt To Win
In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...
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Playbook The Digital Store Playbook For 2021
How To Transform Your Retail Store
Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...
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Forum Security & Risk Global
Leading the Way
As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Report It's Time For Retail Stores To Open Their Doors To The Digital Org
Organization: The Digital Store Playbook
August 28, 2020 | Brendan WitcherIn the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...
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Report The Forrester Retail Quarterly Earnings Review, Q1 2020
Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...
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Report Brands' Success Relies On Relationships With Retailers
Brands Must Evolve From Suppliers To Partners
August 17, 2020 | Michelle BeesonThe pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...
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Report Research Overview: Online Marketplaces
A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model
Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...
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Report The State Of The US Shopper — COVID-19
Landscape: The Digital Store Playbook
As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...
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Report Paving The Path To Omnichannel Commerce
Roadmap: The Omnichannel Commerce Playbook
July 14, 2020 | Brendan WitcherDigital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...
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Report The Art And Science Of Retail eCommerce
Executive Overview: The Retail eCommerce Playbook
July 6, 2020 | Sucharita KodaliRetail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Now Tech: Merchant Payment Providers, Q3 2020
Forrester's Overview Of 23 Global Merchant Payment Providers
July 6, 2020 | Lily VaronYou can use payment providers to improve payments acceptance and reach, to support new payment models and flows, and for a range of other payment-adjacent services like fraud management and...
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Report The UK In The Pandemic: How Consumers And Businesses Are Changing
As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind
June 17, 2020 | Michelle BeesonOur new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the...
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Report The US Customer Experience Index, 2020
How Brands Build Loyalty With The Quality Of Their Experience
June 15, 2020 | TJ KeittAs brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...
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Report The State Of Augmented Reality In Retail: 2020
Continuous Improvement: The Digital Store Playbook
Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...
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Report Delight The Right Customers To Build A Successful Business
June 9, 2020 | TJ KeittBusinesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...
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Report The Definitive Drop-Ship Guide For Brands And Retailers
Find Your Technology Partners To Enable Successful Drop-Ship Selling
Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...
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