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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics
Performance Management: The Digital Store Playbook
January 7, 2019 | James McCormickRetail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store...
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Report Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives
Hint: Beacons Aren't Always The Answer
To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O)...
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Report Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers
Facebook Will Soon Know More About Your Customers Than You Do
August 19, 2015 | Adam Silverman, Nate Elliott, Jeffrey HammondOn June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...
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Report Win Your Offline Mobile Moments
Use Mobile To Break Down Channel Barriers On-Premises
February 25, 2015 | Adam Silverman, Julie AskYour customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...
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Report The Impact Of Beacons In Retail
Vendors Forge Partnerships While Retailers Deploy Pilots
August 11, 2014 | Adam SilvermanRetail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...
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Report The Emergence Of Beacons In Retail
Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
March 12, 2014 | Adam SilvermanIt is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...
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