Search Results

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  Webinar IoT Predictions 2021

  January 7, 2021 | Paul Miller, Michele Pelino

  Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

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  Webinar Edge Computing Predictions 2021

  December 9, 2020 | Abhijit Sunil

  Edge is among the most important and disruptive technology trends going into 2021. And it will influence — or be influenced by — trends in 5G, data consumption, internet of things...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

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  Webinar Smart Manufacturing Predictions 2021

  November 9, 2020 | Paul Miller, Achim Granzen, George Lawrie

  Smart technologies such as robots, machine learning, or the internet of things (IoT) are not new to asset-intensive industries like manufacturing. But the sector’s response to COVID-19 has...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

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  Webinar Digital Operations Platforms For Distribution Businesses

  Based On The Forrester Wave™

  October 2, 2020 | Liz Herbert, George Lawrie, Duncan Jones

  Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

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  Webinar An Exec's Guide To The Internet Of Things: How To Start From Business Value

  August 6, 2020 | Frank Gillett, Paul Miller, Michele Pelino

  How does internet of things (IoT) technology fit into business strategy? A common mistake is to start with technology first. This webinar maps out how to put IoT in the context of business value...

• Report Navigate The Digital Ecosystem Of Commercial Drones

  Commercial Drones Are Enabling Digital Automation In The Air

  July 20, 2020 | Charlie Dai

  Unmanned aerial vehicles — commonly called "drones" — are quickly becoming more popular for commercial uses. No longer just toys, drones are already valuable tools for surveillance, analytics,...

• Report Paving The Path To Omnichannel Commerce

  Roadmap: The Omnichannel Commerce Playbook

  July 14, 2020 | Brendan Witcher

  Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

• Report The Art And Science Of Retail eCommerce

  Executive Overview: The Retail eCommerce Playbook

  July 6, 2020 | Sucharita Kodali

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  Webinar Use Adaptive Intelligence To Power Next-Generation Customer Insights

  June 30, 2020 | James Staten, Fatemeh Khatibloo

  Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption,...

• Report Envisioning The Future Of Omnichannel Commerce

  Vision: The Omnichannel Commerce Playbook

  June 11, 2020 | Brendan Witcher

  Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

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  Webinar Today, 5G And Edge Computing Are Advancing IoT Value

  May 12, 2020 | Michele Pelino, James Staten

  Here in 2020, we have arrived at a time when two fantastic technology advancements are dramatically improving real-time, onsite insights about what is going on in your company’s endpoints....

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Augmented Reality And The Internet Of Things: A Match Made In Heaven?

  April 2, 2020 | Paul Miller

  Augmented reality (AR), mixed reality (MR), and virtual reality (VR) — collectively referred to as extended reality — can visualize data collected from sensors that are...

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  Webinar Make Room For The Public Cloud In Your Industrial IoT Strategy

  March 31, 2020 | Paul Miller

  Most industrial internet of things (IIoT) software platforms support one or more of the dominant public cloud computing platforms. Learn more about the different paths they’ve taken, and...

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  Webinar The Business Case For Adopting An Enterprise Open Source Culture

  March 16, 2020 | James Staten, Christopher Condo

  Enterprises without a clear strategy for free open source software (FOSS) are missing out on new ways to innovate with their customers. In this webinar, Forrester CIO analyst James Staten and...

• Report 2020 To 2021 US Tech Budgets: The Industry Outlook

  CIOs Should Tighten Their 2020 To 2021 Tech Budgets Based On Slowing But Still Positive US Economic Growth

  March 3, 2020 | Andrew Bartels

  The US tech budget outlook for 2020 and 2021 is getting darker, but growth will still be positive with a low risk of an actual downturn. In this report, we provide our 2020 to 2021 forecasts for...

• Report Omnichannel Mastery: Optimize Fulfillment And Engagement

  Continuous Improvement: The Omnichannel Commerce Playbook

  February 18, 2020 | Brendan Witcher

  Omnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....

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  Webinar The Outlook For Industrial IoT Software Platforms: Insights From The Forrester Wave™

  January 30, 2020 | Paul Miller, Michele Pelino

  The industrial internet of things (IoT) continues to grow in importance as manufacturers around the world chase efficiency improvement, cost reduction, and a wide range of new IoT-enabled business...

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  Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™

  January 29, 2020 | Tina Moffett, Jim Nail

  Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...

• Report Case Study: Tech-Driven Innovations Transform Global Shipping

  OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain

  January 27, 2020 | Guannan Lu, Danny Mu

  Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....