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Search Results
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Report Building The Business Case For Omnichannel Commerce
Business Case: The Omnichannel Commerce Playbook
December 7, 2020 | Brendan WitcherDigital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...
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Forum Technology & Innovation Global
Adapt To Win
In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...
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Webinar Digital Operations Platforms For Distribution Businesses
Based On The Forrester Wave™
Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...
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Forum Security & Risk Global
Leading the Way
As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Report Paving The Path To Omnichannel Commerce
Roadmap: The Omnichannel Commerce Playbook
July 14, 2020 | Brendan WitcherDigital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...
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Report The Art And Science Of Retail eCommerce
Executive Overview: The Retail eCommerce Playbook
July 6, 2020 | Sucharita KodaliRetail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Envisioning The Future Of Omnichannel Commerce
Vision: The Omnichannel Commerce Playbook
June 11, 2020 | Brendan WitcherOmnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Report Omnichannel Mastery: Optimize Fulfillment And Engagement
Continuous Improvement: The Omnichannel Commerce Playbook
February 18, 2020 | Brendan WitcherOmnichannel capabilities — i.e., the ability to offer the customer cross-channel experiences, visibility to inventory, and ordering options — have become standard offerings for leading retailers....
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Report Case Study: Tech-Driven Innovations Transform Global Shipping
OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain
Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....
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Report Research Overview: Optimize Digital Commerce Delivery And Returns In The US
This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for...
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Report Same-Day Delivery: Avoid The Rush And Deal With The Realities
Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability
December 26, 2019 | Brendan WitcherSame-day delivery gets a lot of media play, but many retailers and restaurants struggle to see the viability of offering this service as a long-term business model. Aside from logistical and...
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Forum CX Europe 2019
Change The Game: Leading Radical CX Innovation
November 14, 2019 | Joana de QuintanilhaFirst, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...
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Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead
October 3, 2019 | Sucharita KodaliRetailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...
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Report Retailers, Reduce The Pain Of Online Returns
Shoppers Want Generous, Flexible Online Return Policies
September 30, 2019 | Sucharita KodaliIn the hypercompetitive online retail sector, product returns are a cost of doing business. Traditional retailers have generally tried to reduce returns by any means possible, but digitally native...
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Report The US Last-Mile Landscape Today
eCommerce's Future Depends On Innovation In Package Delivery
August 2, 2019 | Sucharita KodaliMore than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...
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Report IoT Solutions Transform The Cold Chain
Enhanced Cold Chain Processes Benefit Many Industries
May 2, 2019 | Michele PelinoFirms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...
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Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy
Brands Benefit From Direct Consumer Relationships That Offer Unique Value
April 2, 2019 | Ryan SkinnerDirect-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...
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Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization
Benchmarks: The Retail eCommerce Playbook
March 25, 2019 | Sucharita KodaliForrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...
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