Search Results

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

  ForecastView Document

  August 22, 2017 | Brandon Verblow

  In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

• Report Use Social Technographics® To Better Serve European Audiences

  Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience

  December 9, 2016 | Samantha Merlivat

  Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

• Report Forrester Data: Social Media Forecast, 2016 To 2021 (Europe), Q3 2016 Update

  ForecastView Spreadsheet

  September 15, 2016 | Shaurya Priya

  Ad spending on social media continues to grow at an impressive rate and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive format on mobile...

• Report Forrester Data: Social Media Forecast, 2016 To 2021 (Global)

  ForecastView Spreadsheet

  September 9, 2016 | Shaurya Priya

  Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile...

• Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

  A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps

  May 13, 2016 | Nicole Dvorak

  Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

• Report Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

  ForecastView Spreadsheet

  April 22, 2016 | Vishal Varshney

  Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

• Report Forrester Research Social Media Forecast, 2016 To 2021 (Global)

  ForecastView Spreadsheet

  April 7, 2016 | Vishal Varshney

  Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The European Online Display And Social Media Advertising Forecast, 2015 To 2020

  Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

  December 9, 2015 | Samantha Merlivat

  European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over...

• Report Digital Ads Struggle To Target Older Consumers In Western Europe

  ForecastView Document

  November 25, 2015 | Michael O'Grady, Vishal Varshney

  In 2020, 47% of Western European advertising spend will come from digital advertising, up from 27% in 2014. Digital advertising spend will grow three times faster than overall advertising spend...

• Report Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

  ForecastView Spreadsheet

  October 14, 2015 | Michael O'Grady, Vishal Varshney

  We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth...

• Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

  ForecastView Spreadsheet Q4 2014 Update

  February 13, 2015 | Jitender Miglani

  Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This forecast estimates...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

  ForecastView Spreadsheet

  October 8, 2014 | Michael O'Grady

  In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

• Report Western European Social Media Marketing Forecast, 2014 To 2019

  Anticipate A Steady, Albeit Slowing, Growth For European Social Marketing Spend

  September 5, 2014 | Samantha Merlivat

  Social media marketing spending in the European Union (EU) will continue to rise at a steady but slowing pace over the next five years as social platforms such as FB and Twitter adapt their...

• Report Build An Engagement Strategy For Europe's Social Snackers

  Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®

  August 6, 2014 | Ryan Skinner

  European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

  ForecastView Spreadsheet

  July 2, 2014 | Jitender Miglani

  Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at a...

• Report Revamp Your Social Media Guidelines To Govern Today's Social Enterprise

  June 10, 2014 | Nick Hayes

  Just because you have a social media policy in place at your organization doesn't mean you're safe. Social media continues to evolve rapidly; the way we use social media personally and...

• Report The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

  June 3, 2014 | Jennifer Belissent, PhD

  In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to engagements...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Revealing The Social Technographics® Scores Of Global Consumers

  Global Consumer Technographics

  February 20, 2014 | Gina Fleming

  Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

• Report Case Study: mBank Builds A Next-Generation Online Banking Experience

  November 12, 2013 | Stephen Walker

  Poland's mBank launched a revolutionary new online banking platform on June 4, 2013. The new platform delivers a new generation of digital banking, with a mix of customer-centric interfaces,...

• Report A Qualitative Look At Pinterest Usage In The US And UK

  A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ

  October 4, 2013 | Lindsey Colella

  Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

• Report The Social Behaviors Of Your B2B Customers

  A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

  July 17, 2013 | Zachary Reiss-Davis

  As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C)...