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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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The Seven Degrees Of Brand Responses To A Political Event
April 14, 2021
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Forrester's Political Response Situation Map
April 14, 2021
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Forrester's Political Consensus Index For US Online Adults
April 14, 2021
Search Results
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Report Brands And Politics Collide
Company Values Determine When To Take A Stand
April 14, 2021 | Mike Proulx2020 was the year that trounced US brands' "no politics" policies — forcing boardroom debates about whether to respond to specific events around social justice, mask-wearing mandates, voting...
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Report The State Of Consumers And Technology, 2020
Increasingly Intimate Technologies Spark The Next Mind Shift
February 2, 2021 | Anjali LaiTechnology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...
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Report The State Of US Consumers And Technology, 2019
Increasingly Intimate Technologies Spark The Next Mind Shift
November 8, 2019 | Anjali LaiToday's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...
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