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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Disney+, Apple TV+, And HBO Max Compared On Key Attitudes
January 31, 2020
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Report The Heated Streaming Wars Are About Relationships
What Disney+ Teaches Marketers About Connecting With Customers
January 31, 2020 | James McQuivey, PhDThe media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...
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Report The State Of US Consumers And Technology, 2019
Increasingly Intimate Technologies Spark The Next Mind Shift
November 8, 2019 | Anjali LaiToday's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...
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- Anjali Lai (6)
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