Search Results

• Report Use Instagram Now

  Before The Rules Change

  April 29, 2014 | Nate Elliott

  Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

• Report Twitter Automatic Messages: Easy But Dangerous

  Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter

  December 6, 2010 | Augie Ray

  The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

• Report Who Flocks To Twitter?

  December 12, 2009 | Sean Corcoran, Josh Bernoff

  Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to...

• Report Navigating The Twittersphere

  How To Market On Twitter

  November 19, 2009 | Nate Elliott

  Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their...