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Report The Forrester Digital Experience Review™: Canadian Mobile Banking Apps, Q3 2020
The Big Five Canadian Banks Have Robust Mobile Apps But Need To Improve Their Feature Sets
For millions of Canadians, mobile apps have become the hub of their banking relationships and the starting point for many financial decisions and activities. To gauge how effective and easy...
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Report The US Customer Experience Index, 2020
How Brands Build Loyalty With The Quality Of Their Experience
June 15, 2020 | TJ KeittAs brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...
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Report Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession
The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that...
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Report Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcomes
Virgin Money Used A Merger As An Opportunity To Align Its Culture On Customer Experience
April 7, 2020 | Judy WeaderVirgin Money found a way to save money, build customer centricity, and align the organization around the North Star of customer experience (CX). CX professionals should read this case study to...
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Report Case Study: Navy Federal Credit Union's Great Employee Experience Drives Great CX
The Success Secrets Behind The Leading Company In Forrester's Customer Experience Index
Being a repeat leader in Forrester's Customer Experience Index (CX Index™) makes you a company that others want to learn from and emulate. So how does Navy Federal Credit Union — the world's...
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Report How US Companies Improved Their CX Index Scores
As customer expectations have continued to climb, overall Customer Experience Index (CX Index™) scores have continued to stagnate. In the run-up to 2019, a few companies outpaced the pack and made...
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Report The Forrester Government Wave™: US Federal Government Websites, Q1 2020
Federal Websites Offer Similarly Strong Experiences And Have Room For Improvement
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. This report reveals how well they...
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Report The US Mass-Market Auto Manufacturers Customer Experience Index, 2019
How US Mass-Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
How well do leading mass-market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass-market auto brands that were...
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Report The US Luxury Auto Manufacturers Customer Experience Index, 2019
How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
How well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of nine luxury auto brands that were analyzed as...
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Report The Forrester Investing Wave™: US Websites, Q4 2019
Firms Must Optimize Their Site's Functionality And Experience Design To Help Investors Access Information
December 12, 2019 | Vijay Raghavan, Jennifer WiseThe website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...
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Report Net Promoter Benchmarks, 2019 (US)
Net Promoter Scores Of 260 Organizations Across 16 Industries
November 7, 2019 | Maxie Schmidt-SubramanianAlmost half of firms recently surveyed by Forrester use Net Promoter Score (NPS) as a key performance indicator (KPI) for the success of their customer experience (CX) efforts. In this report, we...
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Report The US Investment Firm Customer Experience Index, 2019
How US Brokerage And Investment Firms Earn Loyalty With The Quality Of Their Experience
September 27, 2019 | Vijay Raghavan, August du PontHow well do leading brokerages and investment firms earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 23 investment brands that were...
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Report The US Health Insurers Customer Experience Index, 2019
How US Health Insurers Earn Loyalty With The Quality Of Their Experience
September 17, 2019 | Faith AdamsHow well do leading health insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 17 health insurance brands that were...
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Report Improving CX Through Business Discipline Drives Growth
The Vision Report In The CX Transformation Playbook
As power shifts from businesses to customers, more firms respond by transforming their customer experience (CX) in an effort to retain or gain market share. That's a rational response because CX...
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Report The US Multichannel Retailers Customer Experience Index, 2019
How US Multichannel Retail Brands Earn Loyalty With The Quality Of Their Experience
How well do leading multichannel retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 42 multichannel retail brands that were...
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Report The US Digital Retailers Customer Experience Index, 2019
How US Digital Retail Brands Earn Loyalty With The Quality Of Their Experience
How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 11 digital retail brands that were analyzed...
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Report The Canada Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
July 15, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 161 brands across 14 industries in the Canada Customer Experience...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019
US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three
Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2019
Leading Canadian Banks Are Raising The Bar By Moving Faster
Mobile apps have become the touchpoint of choice for millions of Canadians to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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