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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Anywhere-Work Guide To Employee Vaccination

    Few Firms Should Mandate Vaccines, But Most Should Encourage Them Today
    May 18, 2021 | James McQuivey, PhD

    The deployment of vaccines around the world is rapidly triggering questions from employers. The question of "Can we go back to the office?" is blurring with "What's our obligation to provide or...

  • Report The Heated Streaming Wars Are About Relationships

    What Disney+ Teaches Marketers About Connecting With Customers
    January 31, 2020 | James McQuivey, PhD

    The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

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